You are invited to learn about a new AI tool for finding consumer insights in social media data at the next free Innovation Leaders Online Networking Event
Tim Hall, CEO and Cofounder of Simporter AI
will be presenting on
“AI Technology for Product Innovation and Demand Forecasting”
Oct 28, 12:00-1:30 pm EDT (5:00-6:30 pm BST/6-7:30 pm CEST/
9:30-11:00 pm IST)
In this session Tim Hall, CEO and Cofounder of Simporter AI, will discuss ways AI models can be practical for consumer insights and R&D teams. While we tend to think of AI as cutting-edge technology, in practice it can provide insights like you’d get from focus groups or quant surveys, but from millions of consumers at a time. Topics include:
- How AI can uncover unmet consumer needs for innovation
- What exactly is “sentiment analysis” and what kinds of insights can it find?
- Making traditional panel research work harder by integrating AI learnings
- Global data vs. country-specific
- Demand forecasting new products by analyzing their attributes
About the Company:
Simporter provides AI software that CPG, apparel, and beauty companies use to find new product innovations and size their revenue opportunity. It automatically extracts consumer data from search, social media, and ecommerce to recommend unmet needs and attributes to fit your innovation strategy. Once you’ve designed new concepts, Simporter forecasts how many you’d sell annually by cross analyzing the social learning with category POS data from NielsenIQ. Clients include P&G, Unilever, Church & Dwight, PepsiCo, Mars, Edgewell, and Calvin Klein.
Before the presentation, all participants will have an opportunity to introduce themselves, followed by an opportunity for Q&A and discussion with the presenter.
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Oct 28, 2021 12:00 PM ET -
Oct 28, 2021 01:30 PM ET
Number of Viewers
Submitted By: Arthur Fox(Founder and Chief Innovation Leader at Innovation Global Network) Oct 12th, 2021 ET