Leaders, Professionals and Experts
Sharing and Partnering to Accelerate Innovation and Growth
professional_profile
Arthur Fox
Arthur Fox Innovation Leader
Founder and Chief Innovation Leader at Innovation Global Network
(Professional Networking and Learning)
Randolph, New Jersey, UNITED STATES
Current Founder and Chief Innovation Leader at Innovation Global Network  
Past Experiences Principal and Sr. Consultant at Fox Marketing Insights  
Global Director, Consumer Insights and New Products Identification at Johnson & Johnson  
Global Director, Consumer Insights and New Products Identification at Pfizer Consumer Healthcare  
Sr. Manager Market Research and New Business Development at Warner Lambert  
Education New York University - Leonard N. Stern School of Business  
Columbia University  
Summary
Accomplished Innovation and Insights Leader with extensive global and domestic experience in developing innovation and brand strategies, new product pipelines, claims and advertising. Exceptionally strong track record of leading companies, departments and cross-functional teams in identifying Strategic Consumer,Professional and B2B insights and leveraging them into innovative business opportunities and new product ideas that drive growth. Currently, I am dedicated to helping Professionals, Consultants, Agencies, Academics and other innovation provider and support experts network and engage all their current, past and new contacts so that they may help each other and partner to achieve their sales growth, innovation pipeline and career objectives.
What is keeping me up at night
Building on the upward momentum of the Network by making it as useful as possible and providing more opportunities for engagement.
My Expertise
External Contacts Network Contacts
Services/Skills Expertise:
Brand Positioning Studies 308360
Business Networking 309360
Category Assessment/Unmet Needs 308359
Concept Development 309361
Concept Optimization 308359
More
Markets/Industries/Target Group Expertise:
All Target Groups 214356
Business-To-Business 214356
Candy/Confectionery 214355
Consumer Packaged Goods 214355
Financial/Investment/Banks 214355
More
Country Expertise:
GLOBAL 243359
How Others Have Offered to Help Arthur Fox
Network Contacts
Services/Skills Expertise: Add
Markets/Industries/Target Group Expertise: Add
Country Expertise: Add
Past Experience
Founder and Chief Innovation Leader :
Innovation Global Network
Professional Networking and Learning
Aug 2009 - Present

Lead the Innovation Global Network to continuously improve its ability to help its Professional and Innovation Provider Members to meet both their organizational and personal innovation and growth objectives.

Principal and Sr. Consultant :
Fox Marketing Insights
Consulting-Innovation
Jul 2007 - Jul 2009

Provide expertise and consulting in the development of new insights, new product ideas, new business development, communication claims, market research and marketing strategy.

Global Director, Consumer Insights and New Products Identification :
Johnson & Johnson
Health & Beauty Aids
Dec 2006 - Apr 2007

Led Global Market Research Department with a core competency in using traditional and non-traditional research techniques to identify unmet consumer needs, market trends and positioning insights that provided direction to the creation of global category strategies, brand equities and new products/claims pipelines. Directed reports in creating strategic frameworks, setting up and leading large cross-functional teams, collaboratively working with regional counterparts to achieve strategic objectives. Created global research standards, agency relationships, syndicated data contracts and disseminated insights and "Best Research Practices".

Global Director, Consumer Insights and New Products Identification :
Pfizer Consumer Healthcare
Health & Beauty Aids
Jan 1999 - Dec 2006

Built Division's first Global Market Research Department with a core competency in using traditional and non-traditional research techniques to identify unmet consumer needs, market trends and positioning insights that provided direction to the creation of global category strategies, brand equities and new products/claims pipelines. Directed reports in creating strategic frameworks, setting up and leading large cross-functional teams, collaboratively working with regional counterparts to achieve strategic objectives. Created global research standards, agency relationships, syndicated data contracts and disseminated insights and "Best Research Practices".

Sr. Manager Market Research and New Business Development :
Warner Lambert
Consumer Packaged Goods
Jan 1992 - Dec 1998

Led development of market research programs in support of U.S. businesses in Oral Care (Listerine, Efferdent), Upper Respiratory (Benadryl, Sinutab, Benylin) and EPT. Also created and led a team that developed a new product pipeline that created triple digit growth for the Listerine franchise.

Recommendations For Arthur Fox
Education
New York University - Leonard N. Stern School of Business :
MBA
Marketing
1978 - 1980
Columbia University :
MA
Sociology
1977 - 1978
Associations:
Contacts   2011