Leaders, Professionals and Experts
Sharing and Partnering to Accelerate Innovation and Growth
professional_profile
Richard Haasnoot
Richard Haasnoot Innovation Leader
President at Innovate2Grow Experts
(Consulting)
Glendale, Arizona, UNITED STATES
Current President at Innovate2Grow Experts  
Past Experiences Professor in the School of Management Teaching Upper-Level Courses at Arizona State University  
Author at Published Six Books  
Vice president of marketing at Gallo Winery  
Senior sales manager, brand manager/ad manager, ran acqusition at Procter & Gamble  
Education Penn State  
Summary
After careers at Procter & Gamble (brand management/running acquisition,16 years), Gallo as vice president of marketing (10 years), professor in the school of management at Arizona State University (six years), and author of six books, I became an entrepreneur in the innovation and creativity businesses--Innovate2Grow Experts (i2ge.com) and Blue Sage Creative (bluesagecreative.com).
i2ge.comas a powerful front and innovation program, DIY Innovation Training, and the Innovation Best Practices Podcast (Free Android and Apple Apps). bluesagecreative.com is a highly innovative,rapidly growing graphic design business.
What is keeping me up at night
My Expertise
External Contacts Network Contacts
Services/Skills Expertise:
Advertising 01
Advertising Copy and Creative 01
Advertising Development 01
Advertising Effectiveness 01
Advertising Impression Studies 01
More
Markets/Industries/Target Group Expertise:
Adult Males 01
Affluent/Wealthy 01
Beverages 01
Candy/Confectionery 01
Cereals 01
More
Country Expertise:
-----None-----
How Others Have Offered to Help Richard Haasnoot
Network Contacts
Services/Skills Expertise: Add
Markets/Industries/Target Group Expertise: Add
Country Expertise: Add
Past Experience
President :
Innovate2Grow Experts
Consulting
Dec 1999 - Present

i2ge.com Is a leading front end innovation company with a powerful process that generates 12 X more ideas than brainstorming plus utilizes Merwyn Technology to double the chances for success of new ideas and provide a year one sales estimate. i2ge.com also provides do-it-yourself innovation training and is home of the Innovation Best Practices podcast (i2ge.com/podcast)
bluesagecreative.com Is a highly innovative graphic design company experiencing rapid growth because of its multiple competitive advantages for clients. It is the only graphic design company with the 100% promise – 100% of projects delivered on time and on budget.

Professor in the School of Management Teaching Upper-Level Courses :
Arizona State University
Education-College/University/Post-Grad
Aug 1999 - Aug 2005

Taught Upper-Level Marketing, Company Culture, And Advanced Leadership Courses.

Author :
Published Six Books
Consulting-Innovation
Aug 1998 - Aug 2013

The books Include:
1. Proven Practical Innovation That Delivers Results
2. The New Wisdom of Business (also published in China and Germany)
3. Ultimate Happiness
4. The Complete Idiots Guide to Five Minute Managing (Macmillan)

Vice president of marketing :
Gallo Winery
Beverages
Sep 1987 - Aug 1997

Ernest Gallo's as vice president of marketing. Produced about 100 Bartles & Jaymes/Frank and Ed television commercials. Major innovation program across every category.

Senior sales manager, brand manager/ad manager, ran acqusition :
Procter & Gamble
Consumer Packaged Goods
Aug 1977 - Sep 1987

in my first nine years I became a senior sales manager. In brand management/advertising I became an ad manager in two divisions. I also ran a major strategic acquisition for the company.

Recommendations For Richard Haasnoot
Education
Penn State :
Pre Law
Liberal Arts and Political Science
1963 - 1967
Associations:
Contacts   179