Leaders, Professionals and Experts
Sharing and Partnering to Accelerate Innovation and Growth
John Holcombe
John Holcombe
Founder at Wellspring Insights & Innovation, Inc.
Miami, Florida, UNITED STATES
Current Founder at Wellspring Insights & Innovation, Inc.  
Past Experiences Principal at Insights Marketing Group, Inc.  
Strategic Research and Planning Director at BBDO Miami  
Education The University of Connecticut  
Iowa State University  
John is the Founder of Wellspring Insights & Innovation and a member of the Miami Innovation Fund. John helps many iconic brands and organizations fill up their innovation pipeline with insights, ideas and new concepts.

Special Expertise:
Consumer insight development
Brand planning
Strategic planning
New product development

RIVA Moderator training
Ongoing Advanced Facilitation training – Creative Problem Solving Institute (CPSI)
What is keeping me up at night
How to get more and better insights.

We have reached an inflection point in the marketing research (MR) industry - next gen/tech MR companies are exponentially expanding the amount of data and information organizations and brands can collect. Few, however, are focusing on how to synthesize all of that data into knowledge, and from the knowledge develop insights that lead to innovation and strategic planning with foresight.

Much like innovation cultures, organizations need to develop insight cultures if they hope to thrive in an age of big data.
My Expertise
External Contacts Network Contacts
Services/Skills Expertise:
Brainstorming/Ideation 03
Brand Consulting 03
Concept Development 03
Consumer Insights 03
Creativity Coaching 03
Markets/Industries/Target Group Expertise:
Adult Females 02
Adult Males 02
Advertising Agencies 02
Aerospace 02
Affluent/Wealthy 02
Country Expertise:
How Others Have Offered to Help John Holcombe
Network Contacts
Services/Skills Expertise: Add
Markets/Industries/Target Group Expertise: Add
Country Expertise: Add
Past Experience
Founder :
Wellspring Insights & Innovation, Inc.
Jun 2012 - Present

Engage clients to develop fresh consumer insights and fill-up their innovation pipelines through the InsightsMax® immersive, deep-dive consumer understanding process.
Create and launch new products for Bacardi USA, Kraft Foods, and other blue-chip brands through the InsightsLab® data synthesis and insight development workshop, and ConceptLab® new product development workshops.

Principal :
Insights Marketing Group, Inc.
Market Research/Insights
Jan 2002 - Jun 2012

Created and deployed InsightsMax® immersive, deep dive consumer understanding tools.
Created InsightsLab®, an insights development and strategic planning workshop for clients.
Clients included Fortune 500 companies such as American Express, Carnival Cruise Lines, Energizer Personal Care, Kraft Foods, FP&L, and American Airlines.

Strategic Research and Planning Director :
BBDO Miami
Jan 2000 - Dec 2002

Established VOC research and account planning for clients such as FedEx, Pepsi and Visa Latin America.
Presented at CLIO awards in Shanghai on international/multicultural advertising for the award-winning Pepsi campaign.

Recommendations For John Holcombe
The University of Connecticut :
Latin American Studies
1989 - 1991
Iowa State University :
Economics and Political Science
1984 - 1988
Contacts   9