|Current||Founder at Wellspring Insights & Innovation, Inc.|
|Past Experiences||Principal at Insights Marketing Group, Inc.|
|Strategic Research and Planning Director at BBDO Miami|
|Education||The University of Connecticut|
|Iowa State University|
|External Contacts||Network Contacts|
|Markets/Industries/Target Group Expertise:|
Engage clients to develop fresh consumer insights and
fill-up their innovation pipelines through the
InsightsMax® immersive, deep-dive consumer understanding
Create and launch new products for Bacardi USA, Kraft Foods, and other blue-chip brands through the InsightsLab® data synthesis and insight development workshop, and ConceptLab® new product development workshops.
Created and deployed InsightsMax® immersive, deep dive
consumer understanding tools.
Created InsightsLab®, an insights development and strategic planning workshop for clients.
Clients included Fortune 500 companies such as American Express, Carnival Cruise Lines, Energizer Personal Care, Kraft Foods, FP&L, and American Airlines.
Established VOC research and account planning for clients
such as FedEx, Pepsi and Visa Latin America.
Presented at CLIO awards in Shanghai on international/multicultural advertising for the award-winning Pepsi campaign.