I love design as the principles apply to staying on the bleeding edge, synthesizing prevailing truths, influencing people as well as being inspired, and a mix of creative possibility thinking, critical and systems thinking. These skills and commitments keep us vital, relevant and open.
As I continue to evolve, my attention shifted from extending creative thinking outside of its own status quo. I expanded it to PR, Product R&D, research, analytics, business, credibility, leadership and a lot more.
Back in the early 2000's engineers respected me and my work while never really trying to understand it. Today many of the same approaches I used to win billions, are still new and even more vital. Not being one to focus on the past, I am evolving at a pace equal to change, ahead of the main stream but spot on with what people are ready for. It is not about me as teams make everything happen. I am fortunate to be a strong catalyst. I look forward to learning about others and helping them, whether as members or clients, or initiatives as I believe creative thinkers have to step up now - finally - and make a difference.
CEO - Value
After 25 years working in a Fortune 1 company and a Fortune
50 I explored partnering with a larger agency but saw real
opportunity to continue my work as a virtual consultant.
Most work was by reference as I had a strong design and PR
reputation. Then my programs and brand won serious regard.
I had very busy profitable years and some were modest. I
took an 18 month sabbatical to study the impacts of change
on business and rethink what I wanted to do to elevate
marketing to a higher bar, enable innovation and apply my
systems thinking and creative skills to solving real
problems. I also want to network with other kindred spirits
as what I want to do, I can not do alone. This network and
a few other thought leader connections may be just what I
seek. Among my cures:
1. A better way to revitalize corporate America.
2. Stronger industry/education connections.
3. An online entrepreneur ecosystem.
4. Better way to connect the arts and industry/life and
5. The power of an innovation group on tap. That is what
this group is part of.
- Dec 2002
When Agilent split off from HP I was recruited to lead
their marketing for the semi-conductor business.
Unfortunately two years later the entire industry
collapsed. In my role I was the one working between R&D and
marketing communications to define the value premise for
our global Intelligent Test program.
Various - Brand
- Dec 2000
My roots are in design think and I was able to expand them
from graphics design to channel marketing, product launch,
brand strategy and outrageously strategic PR. I also
launched the first integrated marketing effort in HP in
1992. My work for HP was amazingly right brained and thus
wildly effective but with respect to earning left brain
trust among engineers. I contend if HP studied how my work
over the last 8 years accounted for over $12B in sales,
they would be in a stronger position today. I was always a
team player so it was less about me but we as creative
catalysts apply real skills that are even more critical