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Arlene  Newbigging Grady
Arlene Newbigging Grady
Glasgow, UNITED KINGDOM
Current  
Past Experiences Director at Arab Marketing Solutions and University of Glasgow (Adjunct)  
Affiliate Member of British Psychological Society at Consultant adopting a Marketing psychological approach to re-positioning and branding  
International Business Lecturer at Self Employed Marketing Consultant  
Consultant/Lecturer at Owner Aranjo Marketing Solutions/Lecturer University of Glasgow  
Senior Marketing Manager at Heineken  
Marketing Manager - Customer Marketing at Heinken  
Sales Manager Scotland and North East of England at Scottish & Newcastle  
Education University of Glasgow  
Strathclyde University  
Glasgow Caledonian University  
Glasgow Caledonian University  
Summary
What is keeping me up at night
My Expertise
External Contacts Network Contacts
Services/Skills Expertise:
Brainstorming/Ideation 00
Brand Consulting 00
Brand Identity 00
Brand Positioning Studies 00
Brand Strategy 00
More
Markets/Industries/Target Group Expertise:
Beverages 00
Entertainment 00
Foods and Nutrition 00
International Firms 00
Lawyers 00
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Country Expertise:
UNITED KINGDOM 00
UNITED STATES 00
How Others Have Offered to Help Arlene Newbigging Grady
Network Contacts
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Past Experience
Director :
Arab Marketing Solutions and University of Glasgow (Adjunct)
Consulting-Marketing/Strategy/Brand Identity
May 2014 - May 2017

Re-Branding Consultant
Programme Convenor and Coordinator MSc Consumer Behaviour
Marketing Comms Tutor and Marketing Management Tutor
Marketing Cluster member
MScDissertation Supervisor
MBA Consultant

Affiliate Member of British Psychological Society :
Consultant adopting a Marketing psychological approach to re-positioning and branding
Consulting-Marketing/Strategy/Brand Identity
Dec 2011 - Jul 2012

Membership is of value as it ensures I keep updated with the very best psychological insights in the marketplace from a business to business and consumer perspective. I leverage the insights gained from the psychology of adults, as the mind and behaviour, in both academic and professional practices are integral to performance.

Excellence in practice is what I strive to achieve everyday.

International Business Lecturer :
Self Employed Marketing Consultant
Education-College/University/Post-Grad
Mar 2010 - Jul 2012

Undertake lecturing at West George College with international undergraduate students from a variety of backgrounds in association with the Institute of Commercial Management.

Consultant/Lect urer :
Owner Aranjo Marketing Solutions/Lecturer University of Glasgow
Market Research/Insights
Aug 2009 - Jul 2012

As a marketing consultant I have the benefit of working in a commercial marketing capacity for several clients and additionally enjoy lecturing 3rd/4th year and Post Graduate students.

Senior Marketing Manager :
Heineken
Beverages
Aug 2006 - May 2009

Senior Activation, Planning and Implementation Manager. Managing £1m Foster's budget and working with dynamic sales teams and agencies cross UK.
Positioning and marketing John Smiths Ale in the UK marketplace, to the No.1 position.
Managing budgets and presenting to salesteams across multiple grocer sector

Marketing Manager - Customer Marketing :
Heinken
Beverages
Apr 2002 - Aug 2006

Managed UK accounts in the wholesale market, ensuring distribution and sales targets were achieved. Took leadership for and managed a regional K1664 distribution project successfully, on behalf of the Sales Directors, leveraging brand awareness across my portfolio of accounts successfully, regain marketshare.
Managed a small team of marketing executives and interracted with agencies to develop key concepts to take to consumers and customer markets

Sales Manager Scotland and North East of England :
Scottish & Newcastle
Manufacturing
Jul 1997 - Apr 2002

Successfully managed a portfolio of sales accounts in the wholesale and retail sector in Scotland.
Managing budgets and gaining key distribution for products, maintaining a competitive edge over competitors, through the use of competitive intelligence.
Developing a strategy of customer networks across the Scottish and North East of England.

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Education
University of Glasgow :
Post Graduate Diploma PG (Dip)
Teaching Adults - Adult Psychology, Modern Educational Thought, Comparative International Education, Curriculum Development
2009 - 2011
Strathclyde University :
MSc (Master of Science)
Marketing - Marketing Research, Contemporary Strategic Managmenet, Promotional Marketing, Marketing Management, Managing Sales Operations, International Marketing
1993 - 1994
Glasgow Caledonian University :
BA (Honours) 1st Class
Commerce, Information Management, Economics, Information Management, Comparative Economic Performance, Japanese Language, writing and culture
1990 - 1993
Glasgow Caledonian University :
Higher National Diploma -1st Class
Business Studies, Information Management, Business Statistics
1988 - 1990
Associations:
British Healthcare Business Intelligence Associati
Marketing Research and Intelligence Association (M
Contacts   7